**Privacy Statement for Text Message Communication**

**Effective Date**: 1/1/2024

At Del Priore Cardiology, we value your privacy and are committed to protecting your personal information. This Privacy Statement explains how we collect, use, and safeguard your information when you communicate with us via text messages (SMS/MMS). By engaging with us via text message, you agree to the terms outlined in this statement.

**1. Information We Collect**

When you provide us with your phone number, we may collect the following information:

- Your phone number.

- Any personal details shared via text message, such as your Personal Health Information (PHI) or service requests.

- Usage data, such as the time and frequency of text message communications.

**2. How We Use Your Information**

The information you provide is used for the following purposes:

- To send you transactional or service-related messages, including appointment scheduling, confirmations, reminders, or patient support notifications.

- To respond to inquiries, provide patient service, and address concerns or feedback.

- To improve the quality of our services and enhance patient experience.

**3. Consent to Receive Text Messages**

By providing your phone number, you consent to receive text messages from us. This may include informational, transactional, and PHI, as applicable. You can opt-out or unsubscribe from receiving text messages at any time by replying "STOP" to any message or by contacting us directly.

**4. Data Sharing and Third Parties**

We will not share your personal information with third parties except in the following cases:

- With service providers or partners who assist us in delivering text message services (e.g., SMS gateway providers), subject to their confidentiality obligations.

- If required by law or legal process, such as complying with court orders or requests from government authorities.

**5. Data Security**

We use industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no data transmission over the Internet or mobile networks is entirely secure, and we cannot guarantee the security of information transmitted via text message.

**6. Your Rights**

You have the right to:

- Access and request a copy of the personal information we hold about you.

- Correct or update your information if it is inaccurate.

- Request the deletion of your personal information, subject to certain legal restrictions.

- Opt-out of receiving text messages at any time by replying "STOP" to any text message or contacting us.

**7. Changes to This Privacy Statement**

We may update this Privacy Statement from time to time. Any changes will be reflected by updating the "Effective Date" above. We encourage you to review this statement periodically to stay informed about how we are protecting your information.

**8. Contact Us**

If you have any questions or concerns about this Privacy Statement or our text message communications, please contact us at:

Del Priore Cardiology and Wellness

230 Hilton Ave, Ste 110

Phone: (516) 565-5500

By engaging with us via text message, you acknowledge that you have read and understood this Privacy Statement.

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This Privacy Statement is designed to comply with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as applicable.